One of the newest designers for surf and skate label RVCA doesn't have a design degree, many fashion internships on her resume or even a wealth of sewing experience. What she does have is a little unconventional: a Web site, featuring pictures of her daily outfits, that happens to draw more than a million hits a month. A year and change later, she gets 35,000 hits a day and hundreds of comments per post. As the Internet took notice of her blog, designers and industry heavyweights did, too. Neely was invited for a private tour of the American Apparel factory, then to New York Fashion Week in fall 2008 to see Alexander Wang's show and model Erin Wasson's line for RVCA. She is now going to Paris for a show.
This is an example of how technology can also help entrepreneurs. By starting a website and a blog about her fashion, this girl has been discovered as one of the next big designers.
This is an example of how technology can also help entrepreneurs. By starting a website and a blog about her fashion, this girl has been discovered as one of the next big designers.
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